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October 15, 2018
What Small Business Owners Can Learn from Beryl Stafford.
Not every time when the society is against you that things will turn out to be bad. You might need this to realize when your dreams are bigger than those of the people around you. The moment your dreams are realized those who doubted you will be ashamed. You would expect a new brand of vegan cereal bars to be welcomed with open arms in the world but it is rarely the case.This might be due to the fact that some people do not know the difference between being a vegetarian and a vegan. A baked oat bar is what Beryl Stafford has been selling over the years but she had to work very hard to gain her success. When starting, she started at the bottom only selling to the local people. You should be keen when you are tasting something from the local restaurant because it might actually go on to become something very big. A lot of people start by selling to the local cafes because it is the easiest market and some do this from passion or the need to make ends meet. This is exactly what Beryl Stafford went through. After going through a divorce, the lawyer who handled the process was advising her to get a job which came out as rude. Instead of listening to the negativity, she decided to become a small business owner and went on to start her baking which was initially something that took a couple of hours every week.
She joined a local food accelerator for more tips about the business and the next years saw her selling to the local cafes in her community in Colorado and she never thought she will one day be a household name. It only to one purchasing agent for Whole Foods to help expand the business into a full-time business when he tasted Beryl Stafford’s bars and made it possible for her to bake for 20 different stores. However, this did not happen by chance but she had to work on making it happen. It meant going to Southern California physically to have the bars delivered. Once she found someone to distribute her products in a large-scale it became much easier.
Note that when you are everything in your business you have to be willing to do what it takes to see it succeed which is why you need to let your ambition keep you awake at night. Even people who are working for you might not be that supportive and at times all the work might fall on you if you want to get it done right and on time. You can click here for more details about growing a business people are against.