Electronic commerce becomes a huge business in the world of internet. Online delivery of any digital content like music, movies and video clips is the core of E-commerce and online marketing. The selling of products over the Internet is beneficial since there is no existing clerk at the sale point. It helps the business to reach wide range of consumers thus reduces operating cost.
Digital content can be sold, copied and resell through an agreement called license. It is of paramount importance to get a license in order to use protected copyrighted electronic material. It allows the user to access protected digital material. Licensing becomes a main course in the marketplace for digital content. It is an authorized system wherein the content owner can leverage the value of their properties. As a result, contents such as traffic, revenues and market consumption can be accessed by the different content-hungry digital platforms and networks.
Here are few reasons why digital licensing is good: first, it gives the right to any copyright holders to protect their digital content from piracy and second to provide compensations to the manufacturers of electronic technologies.
Moreover, here are some facts about digital licensing. First, the labels and publishers license separately. By streaming, the digital service provider needs to get a license to use the recording rights of a label but not exploit them. So, they need to get two licenses from both the labels and publishers to be able to sort the sets of music rights. Next, a stream exploits reproduction and performing rights. Therefore, a need of two licensed must be meet to cover the song rights. Third, the streaming deal is a revenue shared based on consumption.
Yet, music, video clips and movies are not just the means for digital licensing but driver’s and plate licensing of a car and in software are applicable for digital licensing. In this era, you can book bus tickets here and many other things through digital licensing. Hence, digital licensing does not help any content owners financially but even help the consumers to have an easy and hassle-free life.
If you are a copyright owner of a work such as an article, blog and vlog posts, or a photograph, you must get a license to make money out from it by permitting others to use it. Thus, if you are a content owner of an article, blog posts or a picture, you can make money out from it by authorizing others to use it but first you must be able to get a license.
As a closing note, ensuring that a digital content is legally licensed is already a big task. It requires understanding, knowledge in terms of words being used and a support from senior management.