According to statistics, people spend almost for hours daily listening to music, either on the various music streaming services or on radio.
Contrary to what most people think, radio advertising as a marketing tool is light years far from being obsolete. That is the reason why most companies have the habit of overlooking this highly effective means of advertising.
But a lot have people have experienced some form of radio advertising on the radio and on various streaming platforms but they just didn’t notice. Want to give it a try? Below are some information for you.
Find a Right Station
Picking the perfect station for your radio ad is the first step of your journey.
To be able to make this work, you must first have a good and deep understanding of the demographic you are catering to. Their behavior, their preferred time to listen to the radio, and the music genre they are most likely favor.
You can just start by airing your advertisement on different radio stations and keep it on the stations that give you the highest number of traction.
You Must Be Direct to the Point
You have no time to convince the listeners to not switch stations.
You need to grab the listener’s attention quickly by asking them questions, share shocking statistics, or just hook them up front.Don’t let any second go to waste.
Give Them an Exclusive Offer
Bring up a radio exclusive promo code or you can advertise a very specific limited time offer or product available only on radio.
Seek Professional Help
If you so wish to give your radio advertisement an even bigger impact, it’s highly advised that you hire a good professional media team.
Agencies will aid you by casting a huge blanket then break down and segregate your market as well as refining your ads by tailoring it based on your sales data and consumer feedback.
They can also boost the production values of your ads, much higher values than what you would normally be able to achieve on your own as well as additional information with regards to making a long lasting impression.
They might even have contacts to singers, voiceover talents, or even celebrities so you can be able to make your advertisement stand out among the rest.
Decided to give it a try?
We really hope that the information above has given you some good insight and somehow convinced you into trying radio advertising.
Just always remember to keep things simple but straight to the point, and seek professional help whenever you can.